Wednesday, 7 February 2018

Finding Event Planners in NYC Who Fit Your Personality

Finding the right event planner in New York City can be a little bit like online dating. You might see an attractive profile plus a substantial list of accomplishments as just the right mix. However, when it comes to meeting in person, that shiny profile might be a little tarnished. To find the perfect event planner to fit your personality you are looking for more than swipes, likes and winks. You want a successful event.

Keep that “thumbs up” sign to yourself and let’s see what it takes to find your perfect event planner match.

The Scene

NYC is one of the most exciting cities in the world. Our hat’s is off to you for planning your event here! Excitement aside, professional event planners in New York require a certain amount of know-how. Simply navigating the city can require a deft hand. What you need is an event planner that can match the pace and the energy of the city that also has a fair amount of knowledge about the area.

Look for Reliability

In the “city that never sleeps” event details can change fast. For example, say you book a venue six months out only to find that the building has been sold, rented or otherwise occupied once your event date arrives. A savvy event planner in NYC will have a contract that will protect you in this case plus a backup plan of viable options. A truly great event planner in NYC is first and foremost reliable.

Excellent Listening Skills Required

You are going to need someone that will listen to you. Event planners in NYC may have strong ideas and opinions, and while these qualities are not necessarily negative, you need to keep in mind that this is your event. Make sure the people you choose to work with are listening to your ideas and taking your concerns under consideration.

Follow Through

Reputation is an important element when it comes to event planning. Do your homework when looking for an event planner in NYC, after all, a poorly planned event will reflect on you, not the planner. Conduct fact-to-face interviews with event planners themselves and follow up with at least three references for each. Meetings and follow-ups may seem like a lot of work up front but believe us, all of this effort will pay off with a fantastic event.
  
Other Requirements

The best way to find who you want is to know what you want. Make a list of what you are looking for in an event planner. If your event is uncomplicated and straight-forward, you could try an event planner that is fairly new to the industry. However, if your needs are more substantial and your event requires vendors, speakers, transportation, venues, entertainment and security, you might go for a more experienced event planner who wields a long list of contacts and industry insiders.

It might take longer than a New York minute, but with these guidelines, you will find the perfect NYC event planner to fit your personality.


For more helpful tips on event planning, please contact us at Strategic Event Design.

Wednesday, 31 January 2018

12 Office Party Themes for Every Month of the Year


You know the saying “An office that plays together, stays together.” Well, here to keep the fun rolling in your workplace are 12 carefully selected office party themes for every month of the year.
Allowing staff to have fun together can promote teamwork and serve as a bonding experience. Group activities improve communication between employees and even between executives and employees. Not to mention, fun breeds creativity and when your company is known as a fun one, it can help recruit new hires. The list of benefits goes on and on. So grab your calendar and start plotting some serious office fun!
January: Centering in the New Year
January can be a tricky time to host a party. Most people have indulged over the holiday season and may simply be tired of the festivities. However, it would be welcomed if employees were able to start the new year on a different note, with their employer catering to them. Bring in a caterer to set up a smoothie bar and Starbucks in the morning. Surprise them with a mid-morning guided meditation break. Announce that everyone must leave 2 hours early after a particularly stressful meeting. Catering to your employees will not only give folks a healthy start to the new year, but show your appreciation in advance of a great year ahead.
February: Winter Olympics
We can’t believe it’s been 4 years since we wrote about hosting an Olympics office party for Sochi. Don’t let the Olympians have all the winter fun! Go for the gold at the office with an Olympic office party theme this month. Have different departments choose a country and begin setting up an Office olympics extravaganza. Your tournament bracket could include everything from desktop bean bag toss to trash can basketball. Don’t forget the gold, silver and bronze medals: something your employees will treasure as bragging rights for years to come.
March: Naughty Leprechaun
St. Patrick’s Day is March 17th in 2018, but hold the green beer. This can be a wonderfully fun holiday with games, food and tricks. Queue the fiddle music and set up the greatest scavenger hunt your company’s campus has ever seen. A scavenger hunt is great to get office workers around the nooks and crannies of your workplace, and allow them to see how the other half lives (or works). Just be sure to include a pot of gold at the end!

Tuesday, 16 January 2018

Why Your Sales Activation Plan Should Involve a Live Experience


A live experience can be a dynamic component of a sales activation plan. While your plan should include a marketing mix of high impact ideas, one such idea is a live experience. Engaging with a targeted group in a real-life, live experience, can aid your sales activation plan in ways that are hands-on, participatory and measurable. Besides, what is better than face-to-face interaction? 

Planning

Think about who you would like to reach with your experience. Are you looking to engage a large number of former customers who may have gone ignored? If this is your target audience, then past sales data can reveal telling information on how to re-engage them. On the other hand, are you looking to engage a small group of influencers? These individuals may not have a history of your company but through proper engagement can help spread your message through their ample networks.

Goals

Live experience goals are two-pronged. First, you want to engage with your audience emotionally by bringing the brand to the consumer in a way that creates an experience. This experience not only builds an emotional connection with your audience, it will also position the brand within the mind of the consumer, therefore, setting your product apart from the competition.

Secondly, you want to push sales. There are a few strategies that are used to encourage product purchase and drive sales. This is a part of your sales activation plan, after all. Through brand education, brand engagement, and interaction, people can experience the brand for the first time in a well-rounded way. Equally important, past clients who are familiar with the brand may be experiencing the brand in a whole new manner. Make sure there is plenty of opportunity for purchase during the live experience. Customized promotions and loyalty/motivation programs can be great tactics to drive sales.

Measure Engagement

During the planning phase, set up a number of metrics that you would like to track during your live event. The information gathered during this stage can help with the other aspects of your sales activation plan. Of course, you are tracking sales, so follow sales numbers closely in real time. Similarly, there are other items that are important. For example, email capture or contact information shared can be great indicators of audience engagement, as well as useful additions to your sales force.

Modify/Replicate

If your live experience was a success in terms of sales and other metrics, consider replicating it. After all, success is always worth replicating. If there is an area in need of improvement, try to alter details to reach the intended outcome.


For more information on successful live experiences and sales activation plans, please contact us at Strategic Event Design.

Tuesday, 2 January 2018

New Event Technology for 2018


New Event Technology trends for 2018 would show that the sky is virtually the limit. If you can imagine it happening, it probably already is. These changes are not only assisting event planners with their jobs, new event technology is providing the attendee with better and more memorable experiences.
AR-Indoor Navigation
Beacon technology, sometimes referred to as Bluetooth Low Energy (BLE), has brought navigation indoors. For an attendee inside a trade show at the Las Vegas Convention Center, this means they can now navigate hallways, meeting spaces and booth to booth. This hyper-navigation is going a step further with Augmented Reality (AR) by super-imposing a computer-generated image on a user’s view of the event, either through their phone or a set of glasses. This not only gives attendees step-by-step steering through the event but includes gamification options, as well as the possibility of interactive booths, logos and displays.
Chatbot
Some may look back on 2017 as the year of the chatbot revolution. You can think of a chatbot as an app that interacts in a conversational way, usually through text messaging. During events, a chatbot may provide on-demand scheduling information, directions, feedback and surveys. You can also use them to search for speakers, break-out sessions, exhibits and more. Chatbots typically have audio capabilities but text is preferred for crowded conferences and large spaces.
Online Booking of Direct Meeting Space
The traditional way of booking a meeting space is being replaced by online Airbnb-style apps. Once upon a time, a meeting space was booked through an event center with a sales contact and a negotiated contract. Now there are at least one dozen online platforms to book your next meeting with new booking apps popping up all the time. There truly is a venue-finding app for every meeting. For example, the app EventUp has facilities across the country and includes hotels as well; were as Meetingsbooker specializes in smaller meetings up to 40 people, in 70,000 venues across the globe.
As we wrote about in a previous blog, the sharing economy has affected the events industry. But these DIY options aren’t for everyone. Nothing can replace the experience and expertise that comes with a professional event planner.
Snap Mask
For a photo-sharing alternative to Snapchat, check out Eventtag’s new app called Snap Mask. Snap Mask is a facial-recognition app that offers users a Snapchat-like filter for attendees taking selfies at events. Anyone can use Snap Mask, you don’t have to have the Snapchat app or an account. Planners can design filters and add sponsor logos and unique hashtags and the app can be loaded onto any tablet used at an event. Attendees choose their filter, snap their photos or video and then share via text or email.
These are just a few of the new event technology trends that we are excited about. For more information on using technology at your next event, contact us at Strategic Event Design.

Thursday, 28 December 2017

How to Boost Sales with a Brand Activation

Corporate events can be complex and a challenge to plan but with a clear planning timeline the most complicted corporate event can come together smoothly and result in flawless execution.

Budget

A budget is the first thing that is required for any event. Without a budget you can't get anywhere. Firm up a budget with the client early on, and do your best in researching and estimating revenue and costs and fill in with exact numbers when you have them.

 Secure a Date

If this is a recurring event, start thinking about the next year’s as soon as this year’s event comes to a close. As a matter of fact for most major corporate events, the planning process begins about a year out. When you are wrapping up with your team, discuss the date and changes in expected attendance. Similarly, consider how adjusting the date would affect attendees. Keep an eye on competing events and take a careful look at the calendar to see that you aren’t scheduling during spring break or other widely-celebrated time periods.

Venue

 Once you have settled on a date, it is time to secure a venue. For the most part, venues can have very particular scheduling requirements so contact your preferred venue as soon as you have a secure date. If this is a venue you have used before, they may let you schedule a year out. A new venue may not be able to schedule more than six months out. Also, it is a good practice to contact a runner-up venue and possibly a third.

 Speakers

Speakers and special guests should also be contacted a year in advance for several reasons. If the speaker is popular in your area, they may be in demand and could be booked for several months at a time. Also, if they charge considerable fees you will want to put this in your budget ASAP and possibly look for a sponsor.

The same rule holds true for entertainment. If you are booking a band or DJ, begin speaking with them a year in advance and have a back-up plan in place in case they are unavailable.

Vendor

For a corporate event or conference, you can typically book a caterer 4-5 months before your event date. It is a good practice to take your time doing your vendor homework. Start talking to your top 3 caterers and try to attend an event they are catering to taste test their offerings. Also, use this as an opportunity to interview other clients of the vendors and solicit recommendations. Ordinarily, most caterers will require a signed contract and a deposit to secure your date.

Invitation Strategy

Develop an invitation strategy. If you decide to go with printed invitations, plan at least 2-3 months before the event to send out invitations. Proofs and edits take time so make sure you have plenty. If you are using an online invitation platform or direct email, it is still smart to plan out 2-3 months before the event. Think about sending a “save the date” teaser that gets people excited, an invitation and a follow-up for people that haven’t responded.

Make sure your invite has a clear call-to-action, asking people to RSVP and explain exactly how to do so, whether it is “clicking here”, replying via email or RSVPing via phone.

 Follow this planning timeline for your next corporate event and you will be surprised at how seamless a large, complex event can be. For more helpful corporate event insights please give Strategic Event Design a call.

Wednesday, 20 December 2017

35 Gift Bag Ideas for Your Corporate Parties $25 to $1,000

Gift bags are a great addition to any corporate event. Here to keep your corporate gift-giving on point, we have put together our favorite gift bag ideas for all budgets. These gift ideas are the most creative, sought-after and coveted items that aim to impress just about anyone.
We do not participate in affiliate marketing and have no incentives with the below companies. They’re just great items we think your corporate VIPs will love.
Gift Bag Ideas under $25
  1. Corkcicle Stemless: This 12 oz. stainless steel tumbler keeps your favorite beverages hot for 3 ours or cold for up to 9 hours. You can add a company logo or event insignia.
  2. Pudus Lumberjack Slipper Socks: As soon as we saw the cozy Sherpa lining and the classic red plaid we were transported straight to a log cabin.
  3. Charger Case: A durable, neoprene case that will safely hold all charging cords, ear buds and even a cell phone. Perfect for travel and large handbags.
  4. Record Coasters:  Add retro flair with these record coasters. Made from reclaimed records these will be a hit with any fan of the turn-table.
  5. Merlot Infused Coffee: Impress the oenophile and the coffee-lover with these uncommon beans. Caffeinated and non-alcoholic.
Find More Gift Ideas Here: https://www.strategiceventdesign.com/single-post/2017/12/18/35-gift-bag-ideas-for-your-corporate-parties-25-to-1000

Monday, 18 December 2017

Company Holiday Party Games

Ahhh…the beloved, or dreaded, company holiday party games are being planned. Either way one looks at it, every holiday season, you are bound to be caught up in the festivities and play or plan one of these games… whether you like it or not!
Relax, Strategic Event Design is on your side. Not only do we offer a free guide to planning company holiday parties, we have provided a list of some of the best games to have in a corporate environment. Each game can be “tweaked” according to the level of silliness and frivolity that you feel comfortable with.
Name that Holiday Song
This holiday game is as simple as it sounds, and you can make up whatever rules you like. Research old and lesser known holiday songs on-line (Amazon.com is a great place to find some). Download a few “stand-by’s” as well. By taking the time to organize the music first, it will actually save time at the party, as there is no rummaging through a pile of music to find songs to play. Do try to choose a few songs that have music only (no vocals), making it harder for people to guess, or to be used as a tie-breaker. Play a clip of each song and have people guess the song and artist. You can play a song and let the entire group chime in, or, with a bit more planning, put people into two teams, have two bells ready, and set up the game “Family Feud” style. Idea for the prize? A box-set of holiday music is perfect for this game!
Employee Holiday Trivia
Ask via email or in person for employees to send you 2 holiday trivia facts about themselves that others might not know (remind them not to tell others what they are sending to you!).  Ask that the trivia be related to the season. An example of a response might be, “I always have all of my holiday shopping done by October 1st”. Create a form with each employee’s name listed down the left and one chosen piece of trivia from each employee on the right, but not in the correct order, labeled with a corresponding letter. At the party, hand out the trivia forms and ask each employee to put their own name at the top, then guess “Who’s Who” on the game form. The person with the most answers correct, wins a prize. If your group is really large, this can be a fun game to get people more excited about the party. Simply hand out the contest form the day before or the day of the party, and request submissions be handed in prior. Then, AT the party, go over each question and announce the winner, offering them a prize.
The Santa Hat Game/Rudolph Antlers Game
This requires enlisting the help of a good-spirited senior member in the group, even a CEO. Have a personalized Santa hat or Rudolph antlers for every member to wear during the party. The chosen “leader” can, at any time during the party, take off the headpiece. Make sure there is a spotter who can “spot” the first person to remove their hat or antler. Keep it all silent and eventually, there will be laughs and nudges and snickers as people realize it’s time to take off the headpiece. There will inevitably be one person left with their hat on who never realized the game was going on, and will there will be much laughter. It’s fun to have the laugh, then surprise them with a small trinket of appreciation for being the last!
Pass the Present
Have a prize well-wrapped for this game, as it will be handled often. In “Pass the Present”, everyone gathers around, and the gift is handed out randomly to one person. They hold onto it and will be the first contestant. The announcer will ask a question about the holiday or the company. A correct answer and they continue to hold onto the present. At the first wrong answer, the gift must be given to another. The game ends when all questions have been answered within a time frame and the last person holding the gift wins it.
Find a Reindeer
This company holiday party game works well for a large group. Visit the dollar store and purchase several small stuffed holiday animals. Wrap a gift card around each one’s neck. Let party-goers know that it’s “finders keepers” – whomever finds the prize, keeps the prize. Make sure the prizes are hidden WELL…consider taping one up under one of the buffet tables, for example. You can use any item…if your party has many ornaments in the decorating, use one style and randomly place those around.
Company holiday party games can be as crazy and fun as you want them to be…just use your imagination, but as always, keep it professional!

Thursday, 16 November 2017

Why You Should Take Your Next Business Event Slope-Side

Who doesn’t love having fun in the snow? Skiing might be the best way to enjoy the white fluffy stuff. The idea may be a little unconventional, but a ski-retreat for your next business event might be more productive than a meeting in the board room. And it will definitely be more fun. So swap your laptop for a pair of gloves and head for the hills.
There’s a Slope for Everyone
There is a ski-hill for every level of skier. Resort guests are lucky that the ski industry has evolved to embrace everyone from the novice skier to the most advanced. It’s common for them to have gear and equipment perfectly suited for everyone. It’s not just the gear that has evolved, if you are looking for a group lesson for your guests or a tour to more advanced terrain, there are well trained guides just waiting to make your skiing dreams come true.
Excellent Networking
Have you ever noticed how difficult it is to remember a name at work? Florescent lighting is not a friend to the memory. However, when you are transported to a ski hill, the names and faces of your fellow adventurers will stick in your memory for a life time.
Sharing some laughs on the ski lift is not only invigorating, it’s a great way to bond with colleagues and business associates. Depending on the chair length, you are forced to sit with each other for perhaps 10 minutes at a time, which is a fantastic opportunity to talk shop. Once on the slopes, you’ll be smiling too much to discuss business.
Divide and Conquer
If someone in your group isn’t into skiing, there are always options. If they want to stick outdoors, there’s always snowboarding, snowshoeing, tubing or snowmobiling. If indoors are more their speed, there are spas, art galleries and shopping to keep one happily entertained for a day. In the evening, plan to meet up for some productive business and to break bread together. Your attendees will appreciate the break during the day and the time to simply enjoy themselves.
Après-Ski
The best part of an event at the ski hill might be the Après-Ski. This is an activity that all winter outdoor recreators can enjoy whether you are sliding off the bunny hill or shredding black diamond moguls. Taking off the boots and kicking back around a cozy fireplace with your colleagues is a great way to end a day on the hill. Enjoy a cup of cheer together and see who can tell the best story.
From the Sundance Film Festival in Park City to a small resort in upstate New York, Strategic Event Design can help you plan your next corporate ski event. Contact us today!

Thursday, 2 November 2017

Event Food Trends to Salivate Over

Who says that event food trends have to be boring? When you are delivering an event experience to your top clients, you want everything to be perfect, and that includes food and beverages. The good news is that you can safely pass on the boring buffets and make way for fresh, fun and bold cuisine. Here are five of our favorite event food trends of 2017-2018. What are yours?
Locavores
Locally sourced meats, produce and provisions are not only a top trend, they help a venue and/or vendor, like a caterer, operate in a more sustainable way. When a chef knows the quality and freshness of a product, they can ensure that they are delivering only the best and most flavorful ingredients. Plus, there is less shipping and packaging when your source from local producers. It’s a win/win. Delicious food and a lighter impact on the environment.
Highlight Wholesome
Let’s face it. When planning food for a large event there are going to be a certain amount of dietary restrictions. Veganism is more mainstream, gluten-free needs are considerable, as well attention to more widespread allergies like nuts. It can be quite a puzzle to configure a menu that fits everyone’s needs and tastes great, but it can be done. Creative chefs are leading the charge with healthy, minimally processed foods and using plant-based options whenever possible.
Creative Classics
Just look at the donut revolution and you can see that people love what they have a strong memory association with. But they will appreciate a fresh twist. Try fancy grilled cheese sandwiches with house smoked bacon and a slice of an heirloom apple. Spruce up an old-fashioned dessert like hand pies with updated fillings like bourbon soaked figs. People will appreciate the nostalgia and the fresh take on old favorites.
Artisan Everything
Tune into the products that your geographical area does well by hand, and try to incorporate them into your event. If your city produces whiskey, set up a craft cocktail bar as request a signature drink just for your event. Things like bread, cured meats and cheeses and even handmade napkins will have your party looking like a popular Pinterest board. Attendees will enjoy the attention to detail and the unique tie to a small business.
Food Trucks
When in doubt, schedule some food trucks. Food trucks continue to be a strong trend for events of all kinds and will draw a large crowd. Many truck vendors will work with event planners in advance to plan a meal, negotiate price and secure all permits. No need to wait for the credit card machine to process or to bother with tips, all of that is handled for your guests in advance. 

These are the hottest food trends in events that are sure to have attendees coming back for more. Do you have a question about the next trend that will turn your event into an experience? Call Strategic Event Design to request a free bid.

Wednesday, 11 October 2017

Why You Should Start Planning the Holiday Party Now

With the fall season starting to settle in, not many people are tuning into the holiday spirit.  As an event planner, or simply one who plans holiday parties, try to use this down time to your advantage.  There are so many benefits to placing yourself ahead of the holiday ball, so to speak.  Here are a few reasons why you should start planning the holiday party right now:

The Early Bird gets the…

Best venue!  Early fall, venues' calendars are wide open, so pick your date.  If you are looking for a deal, there can be deep venue discounts for the early planner, say planning 90 days in advance or choosing a Sunday through Thursday event date.  Also, there could be a specific date that a venue is looking to sell, sort of like a clearance rack for days, and a holiday party might be a good fit.

Food and beverage is the second big component to planning the holiday party.  A coveted caterer loves to have plenty of time to plan in advance.  The time that you spend meeting and communicating with your caterer will ensure that you get exactly what you want.  Seasonally sourced craft cocktails?  No, problem.  Corporate logo on a caramel drizzled cookie- a snap.

Timely Trends

By early fall you’ll have a strong sense of trending themes.  Are moustaches still fun?  What patterns and colors are on the top of everyone’s list?  By planning early you’ll have ample time to research and special order unique decor that will place distinctive touches on your party and make your event everyone’s favorite of the year.

Calendar it!

Parties aren’t fun without attendees, right?  Planning the holiday party nice and early gets it on everyone’s calendars, before all the other holiday festivities populate it.  A well forecasted party date also gives people something to look forward to, and a chance for them to plan to attend with their best foot forward; well rested, well-dressed and ready for fun.

Pat Yourself on the Back

For a job well done!  Taking the guess-work out of party planning early on makes the job a whole lot easier for the party planner.  Sure, there are small details that might need addressing, but overall you’ll be able to sleep a lot better and enjoy yourself a lot more knowing that the big details are squared away.  And isn’t having a wonderful time what the holidays are all about?

Thursday, 5 October 2017

Productivity Apps for Event Planners

As any successful event planner will tell you, times can get hectic. Even the simplest event can have a seasoned event planner multi-tasking like crazy which can lead to feeling frazzled and inefficient. Luckily for us, with the dawn of technology, a wonderful array of apps has developed that not only make your life easier, but more productive! Here are a few of our favorites and why we love them:

Trello:

Throw away your sticky notes and say “Hello” to Trello. This organizing app can get a whole team on the same page, and fast. Arrange anything from to-do lists, group projects and long-term goals. You can add media, checklists, due dates and even attachments.

MailChimp:

MailChimp is an email marketing tool. It’s a great productivity app to manage contacts, send emails and track results. If you have an existing email list, try sending an invitation their way or report on the success of an event. MailChimp also has a fantastic testing feature to fine tune your message.

Guidebook:

Build apps with this app. We know that dedicated event apps are all the rage, but who has the time and resources to work with an app-developer? Enter Guidebook, the app provides upfront pricing and functionality to help you take your event to the next level while saving money, time and headaches.

PlanningPod:

Tired of all those spreadsheets and emails floating around? Check out the productivity app PlanningPod. Designed specifically for event professionals the PlanningPod system is really a dozen planning tools in one app. You can create floorplans, manage guest lists, track budgets and create templates for future use. There is also a website feature and credit card processing.

FullContact:

Updates, job changes, emails and phone numbers have made contact mis-management a constant in the lives of many professionals. FullContact has been developed to handle just that. It takes phone, file, google and social media contacts and syncs them in one spot. It also updates and deletes duplicates and for the very cautious, you can export to hard copy. Magic. A bonus is that you can use this with multiple Gmail accounts.

JotNot:

Put a scanner in your pocket. For those important documents that you have to save and share like contracts or invoices, check out JotNot. Many professionals find themselves on the go and not necessarily carting around a scanner, so take a snap shot with your mobile device and save the image as a high quality PDF, then email to anyone.

Paperless Post:

This productivity app is too pretty to leave off the list! It’s an event app that lends a sophisticated aesthetic to designing online and paper invitations. Popular for weddings and small events, you can even design the online envelope.

Many of these productivity apps offer slick “How-to” videos and free trials. Try one or two out and see if you have more fun staying organized!

Wednesday, 20 September 2017

Brand Activation Events

The appeal of a brand activation is building trust in your brand message, especially when your brand is making a fundamental pivot. For example, when Porsche launched the second generation of its Cayenne in 2010, it sought to bridge the rational and emotional sides of the buyers. It was revealed at a brand activation during the 2010 Geneva Motor Show, followed by an online reveal. 50% of the car’s purchases were from buyers who were new buyers to the Porsche brand - a huge success.   

brand activation requires a lot of communication and clear goals. Make sure and spend plenty of time with your client so there is clear communication and clear expectations. A successful brand activation can take 3-6 months to complete so make sure to schedule an adequate amount of planning and meeting time. 

Tuesday, 12 September 2017

Outdoor Event Planning Checklist


With so many factors left to Mother Nature, an outdoor event can go wrong fast. Take these outdoor event planning tips to heart. We've learned some of them the hard way.

Prepare Your Guests

Prepare your guest for event conditions with an email. A week before the event contact guests and let know what type of weather to expect and how they should prepare for it. You don’t want a guest to leave early if they are too hot or too cold. Detail what they should bring in terms of jackets, coats or hats and let them know other special considerations like if the event is on grass, high heeled shoes may not be the best option.

Rain or Shine

When planning an event outdoors, consider the possibility of rain or snow. Check often for weather updates and have another plan in place if a storm arrives. Pick an alternate site or consider tenting your party. If you do decide to a tent, trouble shoot for the wind and make sure that everything is adequately weighted and staked down.

Alternately, the sun can be difficult especially in severe heat and humidity. If this is the case have plenty of cold water and umbrellas or parasols for attendees to use. Having a small air-conditioned room or even a vehicle can also be helpful for attendees to take brief breaks from the heat.

Lead Time


Give yourself plenty of planning time to get your check list in place. Work with an event planner to help manage the work load and help you stay on top of things. Coordinating with an event planner also frees up some of your time so you can to work on the fun special details.

Event planning

Outdoor Event Planning Check List
  •  Have an alternate plan in place in case of weather
  • Hit the event area and parking area with a leaf blower before and after event
  •  Make sure the sprinklers are turned off!!!
  •  Oder all tent rentals well in advance, make sure they are large enough to accommodate a crowd during rain
  • Make sure WIFI works and is reliable if it is needed for your event.
  • You may need to bring in a hotspot or a more powerful and reliable internet connection.
  • Test your walkie-talkies to determine if they work for throughout your event parameters. If not you might consider a repeater.
  •  If you are relying on cell service to communicate with your team, test coverage with the different carriers to determine if cell service is available and strong.
  •  Check your power sources and determine if there is enough to support all of the elements of your event or if you need to bring in a generator. If a generator is needed confirm requirements before arriving on site with your generator. 
  • Fees and Permits can be handled through your event planner
  •   Tent and stage flooring, staging, and draping
  •   Heaters and/or air conditioning
  • Portable Restrooms, the more VIP the better. For a quick formula calculate 2 toilets per 100 people
  • Securing outdoor areas can be an important job so make sure attention is paid to this and your plan accordingly,
  • Fencing and Crowd Control can be very helpful for guests as fencing won’t let kiddos wander away. Stanchions can be used for lines at the bar, photo booth, etc.
  •     Parking and traffic control, do you need a valet service and can the same team direct traffic?
  •  Make sure event staff have all necessary phone numbers and can communicate clearly with each other
  •    First Aid make sure and have a well-stocked kit at least and keep plenty of sun screen and drinking water handy
  •  Detail who takes care of trash during and after the event. Make efforts to recycle or reuse.


We know this is a long outdoor event planning checklist! Being well prepared is the most important step. Recruit some help. For worry-free planning hire an event planner!

Let Strategic Event Design plan your next outdoor event -there isn’t anything that we can’t handle.


Monday, 11 September 2017

Corporate Event Activity Ideas for Groups of 100+


All events are not created equal. Medium to large sized events have many "moving parts", so to speak, and so require extra attention to detail.

1. Luxury Box

Even the most reluctant sports fan can enjoy the amenities of an arena’s luxury suite. Depending on the stadium you can usually fit about 20-50 people into each suite, with multiple suites to accommodate your larger groups. Suites these days’ feature martini lounges, brick pizza ovens, fireplaces and celebrity chefs. If a sport isn’t your corporate event activity idea of choice, book a fun concert. Large arena shows are fun for everyone. It is a good idea to plan out your transportation well in advance. You don’t want your attendees stuck in a stadium-sized traffic jam.

2. VR

Give your attendees their first Virtual Reality experience using the latest technology. Utilize stock photos and company footage to assert your brand and customize your experience. Transport your users to a 360 video with a voice over, “Welcome to the (Your Company Name) VR Experience!” Each user experiences a 30-90 second experience. To ensure flawless execution you might have to do a little homework. Check to make sure your venue, or vendor, has adequate space, power and internet capabilities. In the case that the venue doesn’t, some vendors will come with their own power and other capabilities.

3. Small Screen Star Power

A fun corporate event activity is to hire a reality TV star to interact with guests. An affable Bachelor or Bachelorette would be a hit with a large crowd; how would you like to share a glass of bubble with The Bachelor? Plus, reality stars tend to work for far less money than bigger Hollywood celebrities. For a dance party, you could book a DJ and a contestant or group from a televised talent show. Guests will have a ball dancing the night away with a pro. A clever touch is to compliment your celebrity guest with a creative sponsorship opportunity like a dating app, or a florist-for red roses, of course.

4. Drones

If you are looking to shake things up, consider using drones at your next event. Some like to use drone technology as a visual aid to show clients a 360-degree view of off-site locations. This could be useful for promoting a development project, a new resort or a re-vamped venue. Another use of drones for large corporate events is meal delivery. Food and beverages can be delivered via drone but here is where the details can get messy! You should probably stick to sturdier foods like pizza, burritos and tacos. Check in advance with your venue to make sure there is adequate flight space, and no turbulence.

5. Think Local

Whether your event is attracting out-of-towners or folks within your region, it's the perfect excuse for the group to experience the local flair. Those who haven't been to town will enjoy seeing what's unique to your area, while those who are from there will enjoy playing tourist for a day. If your event is in the mountains in the winter, think skiing, snowmobiling and snowshoe tours. In Cincinnati in the summer? Try a riverboat tour. Whether this is part of your itinerary or a scheduled break from the main event, guests will be sure to remember it.


 With an eye on small details, large corporate events can be a blast, not a bust.